The CHUMS project addresses the energy challenge of low car occupancy and the 50% of journeys in cities that cannot be accommodated by conventional public transport modes.
The enormous potential of carpooling strategies has been frustrated by the traditional behavioural, social and cultural barriers people have to sharing cars – this is the challenge of “CHUMS”.
The aim of the project is to apply a composite CHUMS behavioural change strategy, developed by the consortium and to transfer the proven methods to the rest of Europe, through validating the method in 5 “champion” cites that represent the scale of carpooling and the diversity of mobility mind-sets across Europe: Craiova (RO), Edinburgh (UK), Leuven (B), Toulouse (F) and Perugia (IT).